Graphic Design Festival Breda
08.05.2010 - 30.05.2010
Breda , Netherlands
A festival that will surprise the public and inspire the professionals by showing the communicative powers of graphic design within our daily visual culture. In a surprising though perceptible manner, talented designers connect graphic design, technology (like new media), social context (the presence of graphic design in ones own environment / daily life) and the individual (the consumer).The festival is not only meant for designers, but aims for a broader public. In the course of 3 weeks GDFB will reach the audience with presentation in the public space, thus creating something to think about your personal connection to visual culture. The festival really is one of a kind and unparalleled in the world. Only in Breda, graphic design reaches the public at such close quarters. Also, the festival offers the professional audiences insight in contemporary developments in the craft by means of exhibitions, lectures and workshops.
Theme 2010
In 2010, we will take the theme of decoding as a topic. Innovation is a main issue in the evolvement of visual culture. Designers analyse the past, consequently constructing a basis for the future. Present-days digital as well as realistic surroundings consist mainly of codes. Examples are language, barcodes, login codes, scripts, postal codes, telephone numbers etc. Also, the unwritten laws in which we precipitate images are codes. These rules are shaped by our environment, social climate, education, history and culture.What will happen when codes are dissected and altered? How do we experience our environment when codes are not (yet) known? Do these codes lead to confusion or renewal? Reprogramming of codes shows how humans function in an image-dictated society.During GDFB, you can see how designers take information, images and interaction to hack, remix, sample, blend and code. Different workshops, exhibitions, lectures and presentations let you experience how we handle images in our daily environment. Most of the activities during GDFB are for free.The festival will attract an expected attendance of 18,000 visitors and generates more than 200,000 eye contacts in the public space. |
May 2010
