BRIT INSURANCE
17.02.2010 - 31.10.2010
28 Shad Thames, Design Museum, London, United Kingdom
London 16 March 2010: British student, Min-Kyu Choi from London, has won the Brit Insurance Design of the Year 2010, for his elegant reinterpretation of the humble plug, beating over 90 international nominees in the process. Jury Chair, Antony Gormley, presented him with the award at a gala dinner held at the Design Museum. The Folding Plug was chosen from the seven category winners as the most compelling and progressive design of the last 12 months. The jury panel consisted of artist Antony Gormley, designer Tom Dixon, Editor of Icon magazine Justin McGuirk, designer Morag Myerscough, Style Director of Grazia magazine Paula Reed, editor of Wired magazine David Rowan and writer and broadcaster Janet Street Porter.Antony Gormley comments: Thought through, responsive and modest, the folding plug shows how intelligent, elegant and inventive design can make a difference to everyones life.MinKyu Chois inspiration came from having to carry around the worlds largest plug (UK pin plug) with the MacBook Air, the worlds thinnest laptop. In creating a plug which could fold flat for easy transportation, Choi received much praise on showcasing the plug at the Royal College of Arts graduate show in 2009, with a brilliant and seemingly obvious improvement to a product that had changed little since its inception in 1946.Deyan Sudjic, Director of the Design Museum comments:Its great to see such a practical but elegant demonstration of what design can do to make everyday life so much better. Min Kyu Choi is a designer just setting out on his career and he clearly has a great future ahead of him.The folding plug and all of this years shortlisted designs are on show at the Design Museum, due to the overwhelming demand the exhibition has been extended and will now run through to 31 October. |
September 2010
