Nestlé Chocolate Museum

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Project Name: Nestlé Chocolate Museum
Construction year: 2007
Website:
Address: Paseo Tollocan & Leonardo Da Vinci, near Toluka de Lerdo , MEXICO CITY - Mexico

Architect(s) : Rojkind Arquitectos (www.rojkindarquitectos.com)
Project Category: Cultural | Museums

Latitude: 19.2888
Longitude: -99.6152

The Concept

While Nestlé’s chocolate Factory in Mexico City was in need of an inner pathway for visitors to witness the production of their favorite chocolates, a group of experts put together by rojkind arquitectos and Traqs suggested bigger plans for the company.

Why not create the first chocolate museum in Mexico and have a 300-meter long façade along the motorway as the new image of the factory. So the first phase took shape and required a 634m2 space that could accommodate the main entrance for the children to have the most pleasant experience and to start the voyage into the chocolate factory as soon as they enter this playful yet striking space, the reception area, the theater that would serve as preparation for the Nestle experience, the store or museum shop, and the passage to the tunnel inside the old existing factory.

Location

The Museum is located on the side of the highway at the entrance of Toluca, at the end of an industrial installation of three hundred feet long. The fast track on which it is situated, is both a link and a barrier to the project. The density of occupation of the land is very low, with the highest occupancy horizontally. The Museum is located at the very entry of the Nestlé factory, rising above the garden where it implants, supported by several structural legs.

Spaces

The museum has 634 square meters high on a garden, divided into different areas according to their uses:

• Reception Area.
• Area of theater, which presents the development process and explains Nestlé chocolate audiovisually history.
• A passage to an existing tunnel, which allows travel throughout the factory. From here you can watch the workers during the various production processes.
• A shop where visitors can buy items and souvenirs from the famous signature.
Access to the building is done by a back staircase that takes visitors through a prism atrompetado and faceted. The triangles of the kaleidoscope is made of different white makeup to accentuate the differences in levels. From there, the whole volume is off the ground, supported on various structural legs.

The lobby opens onto the periphery of a bland landscape of power lines and the highway to accommodate the groups, including the guest service and sofas in the form of chocolate bars. The theater holds the visitors a minute to introduce virtually the fluid world of sweets. Thus begins the journey through corridors, tunnels and lookouts on the Boards of the factory. Before leaving, the ride ends at the souvenir shop.

Contributed by ArchiTeam