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Enric Ruiz-Geli on Media-ICT

Interview Date: 17-04-2013
(More interviews from this person)

VIEW the entire interview on VIDEO!

Enric Ruiz-Geli, creator of the Media-ICT building, talks about how an experimental office building with an inflatable facade was named World Building of the Year in 2011.

“Media ICT is a building which wants to put together the idea of a green city and smart city, both together into one building.

I wanted to do a very low budget project to shut down the idea that green development means more money. And it doesn’t. This building is 1200 m2, it is economical in terms of market but at the same time it has zero emission, it is a net zero building.

We have ETFE that covers the sun and protects the building.

I am very happy that the festival of WAF has given us this award.

We cannot have just one green building; we should have millions of them. So we have to work together, to collaborate as a team in a winning scenario. We have to work aligned; citizens, governments, architects, society, city, urbanism, biologists, physicians, all together working for the idea of a NET zero building, of a NET zero city, maybe even a NET zero society. Let’s just stop global warming together.

My son chose the green building; he chose the green color. So I have to remind to you all that our kids are our clients.

For me the best thing about this festival is the refreshment that it offers, the chance to be reminded that however great problems and challenges we might face, there are truly talented people who have commitments that are beyond the mere professional and technical aspects of our job and they are engaging the big stuff that has to be engaged for ethical and moral purposes. So for me the celebration of this award is totally worth it.”

See the full presentation of the project here.

This work is licensed under a Creative Commons License.