Peter Murray - on Promoting Architecture | Point Of View by Architeam.

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Peter Murray (More interviews from this person)
architect
country:United Kingdom
website: www.wordsearch.co.uk

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Bio

Peter Murray trained as an architect but has spent most of his career in communicating architecture to a wider public.

He was formerly Technical Editor of Architectural Design, Editor of Building Design and of the RIBA Journal.  In 1983 he co-founded Blueprint Magazine.

He is currently Chairman of Wordsearch - a global marketing and branding company specialising in architecture and the built environment, he is Founder Chairman of the New London architecture centre, Founder Director of the London Festival of Architecture and a visiting professor at the IE University in Madrid.

He is author of several books including Architecture and Commerce, The Saga of Sydney Opera House and Understanding Plans.

He has curated many architecture exhibitions including  New Architecture, the work of Foster Rogers Stirling and Living Bridges at the Royal Academy.

:: Photo information and credits:

1 > As an opening event of the London Architectural Biennale, a flock of sheep was driven from Southwark to Smithfield Market, where a revival of the traditional St Bartholomew's Fair was taking place. London 17 June 2006
photo courtecy
© Peter Murray

2 > Peter Murray started the annual Cycle to Cannes bike ride in 2005  for architects and developers going to the MIPIM property fair. So far it has raised £1million for charity
photo courtecy
© Peter Murray

3 > The Pipers Model  of Central London at New London Architecture - the centre that Murray started at the Building Centre in 2005
photo courtecy © Peter Murray

4 > A drawing by Peter Murray of street movements in the Fitzrovia area of London which formed part of an exhibition at the Rebecca Hossack Gallery and a campaign against one way streets in the city. One way streets are designed to help cars go faster and are therefore antithetical to a city which encourages walking and cycling.
photo courtecy © Peter Murray

5 > Drawing by Peter Murray of the LFA 2010
photo courtecy © Peter Murray

6 > 50 Years of London Architecture exhibition at the Mall Galleries organised by Peter Murray for The Architecture Club
photo courtecy © Peter Murray

7 > Pop up Park in Store Street, London WC1 - part of the London Festival of Architecture 2010
photo courtecy © LFA

8 > Pop up Park and structure designed by Price and Myers
photo courtecy © Peter Murray

09 > The first London Festival of Architecture in 2004
photo courtecy © LFA

10 > London Festival of Architecture 2004 - a street is turned into a park
photo courtecy © LFA

11 > Living Bridges Royal Academy 1996
photo courtecy © Alan Williams

12 > Blueprint magazine
photo courtecy © Peter Murray

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Kim Herforth Nielsen - on Promoting Architecture

My point of view:
on Promoting Architecture

Interview Date: 23-03-2011

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VIEW the entire interview on VIDEO!

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What is the importance of architectural tourism?

The importance of architectural tourism is that it’s a way of attracting people to cities, iconic buildings attract people whether they are cathedrals or maybe new tall buildings and it’s a way of creating an image for a city and it’s something that actually makes people want to go to a place.

In somewhere like London tourism is a very important part of the economy and also the identity of London as a city has the important part of its global positioning so tourism here is very important as long as it doesn’t become too crowded and get in the way of everyone doing their daily job.

What is the importance of traveling, especially for architects and humans in general?

The importance of traveling for architects is that it’s essential that you find out how buildings are made, how buildings are created for other cultures. As they say in English, “travel broadens the mind” and it’s essential that we see how other cultures deal with problems and deal with architectural solutions so that we can learn from them and it’s a really essential part of learning about how architecture works and why buildings are important and how they relate to society.

What do you think is the added value that architecture creates within a city?

Architecture, in the way cities are designed, really determined very much the way we live and cities that work do respond very much to the DNA of places. I always think that London is a very good example of a city that responds and reflects to the way that it’s managed, the way it’s run and the way that the commercial drivers of the city generate the architectural form and the architectural shape.

What is the importance of Architectural events worldwide? What are the profits for a city holding such kind of major events?

From an architectural point of view, major events are essential as a part of the global discussion about architecture and architecture should be a global discussion. We can talk to architects around the world; we can exchange ideas and learn from each other.

So, major events are places where cultures from all parts of the world can come together and exchange ideas and hopefully live with better ideas about how they can solve their own solutions.

:: You are the Chairman of 'New London Architecture'. The NLA program of exhibitions, events and publications bring together the leading professionals in the public and private sector to share knowledge and identify opportunities throughout the year. 

What exactly is the mission of Centre for London’s built environment and what kind of services and actions does it make?

We are a public space here where everyone is welcome from tourists who come to look at the model through to planners, professionals and politicians where we have a series of seminars and debates and discussions about what is happening in London.

So, we see our role here as being a key focus for the whole debate about what is happening in London in terms of planning, development and architecture and where members of the general public, of the community can come and find out what’s happening, they can get information here but also they can take part in the debate of how London should develop over the next twenty to fifty years.

The Pipers Central London model forms the centerpiece of the NLA galleries and is built to a scale of 1:1500. How important is the aerial view of a city?

London is very different to many European cities because it’s relatively unplanned. It doesn’t have the ground, formal streets of Berlin or Paris or Rome.  The reason for that is that London has evolved over a period of time where various villages around the central London area have grown until they formed a single metropolis.

That means that there is no grand planning but it is grown on a much more pragmatic basis. That very much creates the character of London and the model is very helpful to give a feeling of what that is like as a city, it helps people get their bearings as to where the various, new developments are, it also gives a you a picture of where things are happening within the city, where it becomes more dense and gives you an idea of the close grain of the central area.

How would you characterize contemporary architecture in London and UK nowadays?

Partly in relationship to the lack of planning in London, London has always been a city which has been driven by commerce and the needs of commerce. It’s a trading city and the architecture today really reflects that. Everything operates in relationship within the public and private sector which develops land and provides solutions which are reflect the businesses and the scale of businesses that is going on there.

So, you can see on the model the differences between the central CBD area of the city of London which was first developed when the Romans came here two thousand years ago, but it is still organized on a medieval street plan, because it has never been re-planned; since the great far of London it didn’t change to a more European style of planning.

There is a medieval street plan which houses one of the world’s financial centers. You compare that to something like Canary Wharf which is a much newer development, designed on a rectangular grid in the way of a lot of American cities and that has a very different style in form of architecture, the one that responds to the needs of the global financial trading companies.

Does Architecture as a profession need empowerment? In which ways should this be done?

Architecture definitely needs empowerment. Architects over the last twenty or thirty years have been pushed to the fringes of the decision making in the environment and they should become more focused in having an influence. There are two areas where they need to do that; one is that they should become much more involved in the political debate which they frequently don’t and the other one is that they should become more powerful within the building team.

Every major project is carried out by a wide range of other professionals and in recent years project managers and engineers and cost consultants have become almost more important than architects. That balance needs to be redressed and architects must join with the building team but increase their power within it.

Is the world financial crisis an opportunity for everyone to reconsider the ways that we design and construct the buildings and the urban environment

Yes. Very much so, because we’ve had a period in Britain fifteen years of major growth where to certain extend architects have been like children in a candy store. They’ve been able to pick up each delightful idea they wanted to without really having to worry about the wider social consequences.

Now, a period of retracement, as we seeing at the moment, does mean that architects have to think much more closely about the way they use resources, the way they deliver public sects of projects, the way they deliver buildings for society generally and how they relate to the community.

At the same time, the community is becoming much more conscious of what it wants from architects, what it wants from those people who deliver things for the environment. Those two together hopefully will lead to a better quality of architecture and building than we’ve had in recent years.

At the end, can you please provide your personal proposal for 10 buildings (constructed and visitable) which you think as the most important worldwide that someone must visit anyway?

- The Sydney Opera house

- The Duomo in Florence

- Piazza Del Campo in Siena

- The Ponte Vecchio in Venice

- The Seagram Building in New York by Mies Van de Rohe

- The Neues Museum inBerlin by David Chipperfield

- The Alhambra in Granada

- The Church of the Light in Osaka by Tadao Ando

- Three buildings by Le Corbusier:
Ronchamp,
the Unite Marseille
and the Villa Savoye

- And another one by Mies van de Rohe, the Barcelona Pavilion

That’s slightly more than ten but that’s a start..

 

 

 

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