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Concrete Architectural Associates founded in 1997 builds identities, is a multi-disciplinary creative office. From urban planning till interior design, from architecture to product design.
According to Concrete, translating functionality and ease of use always depends on the given situation. Function has no definitive style. A museum needs a different design solution than a coffee bar does, or a school or casino. And in outward appearance, they are nothing like each other.
Good design always starts with good analysis. A truly functional design must always be accompanied by an appropriate and stimulating concept. We live in a rapidly changing world with new lifestyles that demand radically different solutions than those that were offered one or two generations ago.
More often than not, these solutions represent a complete break with existing, traditional types of designs for buildings and interiors. Concrete believes that the direction of this innovatory movement is clearly moving towards pure analysis and a highly consistent design concept. That is why Concrete’s designs are both obvious and yet, simultaneously, unexpected. The basis for this successful approach – according to Concrete – is the lack of distinction between the expressiveness of the different design disciplines.
Concrete hosts different disciplines such as product and interior designers, architects, visual marketeers and now an urban planning/ architectural firm too. Concrete’s deliberate choice of breaking away from traditional hierarchies and the dominant forces which dictate the design process today, gives our agency unprecedented freedom.