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GAD is an contemporary architectural practice based in Istanbul, New York, Bodrum and has been a leader in research and concept design since 1994. The firm is headed by design principle Gokhan Avcioglu, who works with a team of dedicated staff comprising of architects and global collaborators. GAD believes that current architecture and urbanism are influenced by media, culture, software, consumer habits and consumer behaviors. This belief leads the practice’s development which is centralized around the understanding of how these factors affect the built environment at differing scales. GAD’s success lies in its methodological research of the client’s programmatic requirements, its iterative process of digital and physical modelling, and meticulous process innovation. GAD understands that architecture as a practice relies on understanding historical precedent, as well as research, experimentation and continually finding new ways to combine these in compelling and thought-provoking ways.