Christian Dior Omotesando

Construction year: 2004
Address: 5-9-11 Jingumae, Shibuya-ku | TOKYO | Japan
Latitude/Longitude: 35.667375, 139.707279

The Dior building is a showcase for Dior’s designs, a fairly straightforward trapezoid box in Tokyo’s center of fashion, Omotesando Avenue.

While the box itself is unexciting – though modulated by some variety in floor height, articulated by the bands around the building – the building s showpiece is its skin. The clean, square, outer skin of clear glass covers a second skin inside, of translucent acrylic.

This gives the external facade the gentlest of hints at what is inside (while revealing nothing), and provides a glowing blank canvas for seasonal additions. The disappointment is that inside the store the displays ignore the glazing and translucent skin entirely, so there is little continuity inside and out, and (unlike Herzog and de Meuron’s Prada store down the street) the clever skin is more billboard than placemaking.

⇒ Architecture Guide to TOKYO
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