Latitude/Longitude: 40.373, -4.21142
International JC Decaux Headquarters, the new head office of the street-furniture company International J.C. Decaux occupies the one-time building of the former Martini & Rossi factory, a building from the early 1960s created by the architect Jaime Ferrater in an industrial area on the outskirts of Madrid.
International JC Decaux Headquarters thus confronts a topical issue and rehabilitates the architecture of that time with a sense of deep respect for what already exists, bearing in mind its objective architectonic quality. In that sense, a series of non-invasive architectural interventions are undertaken, interventions suited to adapting the building to the requirements of its new user.
⇒ Architecture Guide to MADRID